MCR
MCR

Independent Digital Craftsman

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03

Avant-Garde

A headless e-commerce experience for a luxury boutique fashion brand.

Year

2024

Role

Full-Stack Developer

Category

E-Commerce

Tech Stack

Next.jsNode.js +2
Next.js Next.js Node.js Node.js Tailwind CSS Tailwind CSS Stripe Stripe
Avant-Garde Hero

Project Overview

Avant-Garde is a custom-built headless shopping platform designed to reflect the unique, brutalist identity of a high-end fashion label, escaping the rigid constraints of traditional Shopify templates.

The Challenge

Creating a highly unconventional, editorial layout with overlapping grid elements and large typography, while maintaining a flawless and trustworthy e-commerce checkout flow.

The Approach

I developed a headless architecture using Next.js for lightning-fast page loads. The frontend is decoupled from the backend inventory system, allowing complete creative freedom. The checkout flow is powered securely by Stripe Elements.

Key Features

  • ✦ Dynamic product configurator
  • ✦ Seamless one-page checkout flow
  • ✦ Wishlist and local storage persistence
  • ✦ Custom CMS for inventory management

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